It’s Bagged is a conceptual fashion brand striving to create everyday couture. Based in Copenhagen, the brand was founded in 2025 by fashion designer Tilde Herold.

It’s Bagged exists on the premise of creating female-centered power dressing. We aim to approach fashion from a new perspective - stripping away conventions and beginning from scratch.

To achieve this, we developed a method that allows us to reset the design process. We created a clean slate by dressing the female body in a plastic bag, a simple gesture that establishes a blank canvas. From this point, the design is influenced by only three components: the plastic bag, the female body, and the hands and mind of a female designer.

Our design philosophy is: form leads, function follows but function completes the product. We begin with shape, allowing form to dictate direction. Yet a garment is never fully realized until function is integrated and the piece becomes wearable.

We work with references intentionally. References are inevitable, no garment exists in isolation. Rather than avoiding them, we study them - reference becomes a tool - not repetition, but refinement.

At It’s Bagged, clothing is not decoration - it is activation. We create forms that wait to be completed by the movement, presence, and agency of the wearer. Many of our pieces are activated by the body, meaning their intended shape only appears when worn. We do not design for the gaze, but for the experience.

Read more about our work here: Vogue, august 2023 / Vogue, october 2023 / Vogue, january 2024 / Alpha / Nasjonalmuseet / Fashion Forum, agust 2023 / Fashion forum, september 2023 / Fashion Forum, january 2024 / Fashion Forum, april 2024